I don’t know what you’re doing as you read this, but if you work at a Heart station I imagine you are either listening to a breakfast jock, or you are that breakfast jock, having a paranoid rant about the interview in this morning’s Independent with Global’s Richard Park…and with good reason! It’s not comfortable reading for first thing on a Monday morning!
I was the same but I’ve now read it a couple of times and have calmed down a little bit.
The main crux of the article is that commercial radio may be growing but it’s chance to develop is being stunted by the helping hand given to the BBC and he makes it obvious that Global intend to make Heart a national radio station to fight this unfair advantage rather than a pseudo-localised “network”…and therein lies the worrying element of this article and the reason why people across the programming desks of what was formally your hot-rockin’ One Network local station shake their heads and tut loudly.
It’s this passage that causes most coffee-spluttering – “Although Park is frustrated that Ofcom rules prevent (Jamie) Theakston and (Harriet) Scott’s London-based breakfast show being aired right across the Heart portfolio…”.
That looks and sounds to me like a clear statement of intent. This says to me that local jocks and local shows are being given notice. Don’t get me wrong, everyone involved in Heart Breakfast shows across the group have had this thought deep, deep down in the back of their sub-concious since before the Global/GCap merger was announced but having it in black and white in front of you, well… it makes the lack of RAJAR celebrations when numbers went up across the group understandable…because no-one cares what you’re doing, local teams! These rises are all due to the higher rotation of ABBA’s “One Of Us” and the good name of London’s Heart. Get back in your boxes and look after things until OFCOM let us play the game we want to play! Oh yeah, and STOP WHINGING!
Let’s put the horribleness of and hysteria caused by that statement to one side (although it MAY be worth noting that Lord Vader’s frustration is an observation rather than a quotation…oh it isn’t you say….oh, sorry!) and look around it.
It’s an interesting piece, especially if you work in Global because decisions are explained (Denise Van Outen went from Capital Breakfast because Lord Vader didn’t think she “had the appetite for it”). It’s encouraging to real jocks. It’s encouraging because he really really values the professional radio broadcaster. Van Outen couldn’t cut it. Alex Zane’s stint on XFM breakfast is dismissed as an experiment in putting a comedian in to do a radio show and the decision to replace him with a proper bona-fide music broadcaster on a proper bona-fide music station (see also Pete Mitchell’s introduction to XFM Manchester breakfast) is a positive note. The dismissal of the idea that you need to be “street” to get on air..it’s all encouraging if you have spent time honing your talent as a radio broadcaster.
Also encouraging, I would say, if you’re a Heart jock is the 8th paragraph where he talks about the need to refresh your show every now and again. This is a huge clue as to what you should be doing in your show that London’s show ISN’T doing. Social networking is a theme. What do you do with Facebook and Twitter? What do your listeners do? Look at what Zoe and Gilles from Galaxy South Coast do with Facebook – it’s brilliant. You’re being told what to do before Xxxx Xxxxx and people of that ilk forward the email on with their name on the bottom instead.
Also, there’s a call to action at the end of the piece. What can YOU do to reflect what’s going on in London in 2012? How can commercial broadcasters (especially those in London) own the Olympic experience without actually being involved in the stadia? Whoop-de-do, the BBC will be commentating on the races but YOU as commercial broadcasters should be there to reflect and inform on the Londoners perspective. It’s all well and good telling people who is winning but most Londoners won’t be competing….so who cares! What are the average Londoners doing?
Felt like any control over your show and career is slipping away? Ian Burrell’s article may very well be the kick up the arse that you need.